Venue : Indian Institute of Management (IIMB) at Bangalore, India on 24, 25 & 26th Oct'13

Help line: uxindia13@usabilitymatters.org, ph:+91-8099946699
Shyama Sundar Duriseti

Shyama Sundar Duriseti

Citrix Systems, California


Shyama S.Duriseti is a user experience lead at Citrix Systems Inc. He's worked with enterprises, online startups and non-profit organizations to help them grow, change and adapt to the changing needs and behaviors of users. His work has had significant impact on the customer experience by driving businesses in the areas of product user experience, service delivery and consumption experience and customer engagement design at Rediff.com, Cordys, Reed Business Info. and Citrix Systems.

He has masters degree in Visual Communication Design from the Industrial Design Center, IIT Bombay and is also a graduate of Interaction Design from Interaction Design Institute Ivrea, Italy. His commitment to drive social impact through design has led to co-founding the platform UsabilityMatters.Org and co-launching host of programs and non profit boards like InstillDesign and iINNOVATE in driving design for sustainable social impact.

Bending the curve, the lean way

Half Day Workshop

Designed for startups and enterprises driving projects and teams with startup mind set, this workshop will take you through the most critical pivots to get to the ideas faster. The workshop content and exercises will focus on the three key pivots i.e., the customer that informs the target, the need which defines the experience and the value proposition which differentiates from the competition.

These pivots will help you in creating a much deeper runway for your business through quick learning and value generation than just money and profits. You will discover how lean and its adjacent design practices will need to work in unison for a startup to create salable and brilliant product experiences.