YUJ Designs, India
Samir Chabukswar is the founder and CEO of YUJ Designs. For well over a decade, Samir has been designing user experiences to meet the business objectives of his clients and delight their customers.He has been involved in the design and management of over 1500+ user experience projects across a variety of products, including websites, enterprise applications, mobile applications, and in a variety of domains, including ecommerce, social networking, finance, healthcare, life sciences and government. His clients include many Fortune 500 companies.
Samir is an expert at setting up and managing global, cross-functional User Experience teams and turning them into profit centers within organizations. He has successfully played multiple roles at the same time -usability evangelist, UX sales and marketing strategist, designer, researcher and team leader.
As a passionate and vocal advocate for User-Centered Design, Samir has also become a recognized leader in the field. He is a frequent speaker at international conferences and has authored publications. Most recently he was an invited to conduct a design master class at The Industrial Design & Innovation Summit in Netherlands for C-level design professionals.
Samir holds a Masters degree in Human Factors from Clemson University, US, an advanced degree in Business Administration and a Bachelors degree in Industrial Engineering.
Select Interviews, Publications, Articles
Invited workshop for C-level Design professionals at Industrial Design & Innovation Summit 2013, Noordwijk, Netherlands (2013)
Invited speaker at The 10th International Workshop on Internationalization of Products and Systems (IWIPS), in Kuching, Malaysia (2012)
Book interview: Samir’s interview in book on User Experience titled: “Global UX: Design and Research in a Connected World” (2011), Morgan Kaufmann Publishers
Panel Speaker: “Of frogs in wells and hearing your own accent”- Panel for General Practitioners at UPA International Conference, Munich, Germany, May 24-28, 2010
Entire Chapter interview in book titled: “Interaction Design and Usability from an Indian Perspective” by Torkil Clemmensen (ISBN: 978-87-89550-01-5)
Chabukswar, S. (2008) Moving from Oblivion to a Thriving Offshore Usability Practice, Paper presentation at the annual UPA conference “The many faces of user experience-Usability through Holistic Experience, Baltimore, MD,June 16-20, 2008
Chabukswar, S. (2007), Practical Approach to Usability Practice in the Offshore Product Development Space, Poster presentation at the annual UPA conference “Patterns- blueprint for usability, Austin, TX,June 11-15, 2007
“Made to Order”, The Hindu Business Line, September 18, 2006
UX strategy: Future roadmap to success
Half Day Workshop
Good detailed design would help you win quick wars and gain some accolades. But to deliver big ticket projects your value goes up only when you talk strategy.
That’s the larger battle UX has to win.