Venue : Indian Institute of Management (IIMB) at Bangalore, India on 24, 25 & 26th Oct'13

Help line:, ph:+91-8099946699
Rana Chakrabarti

Rana Chakrabarti

SAP, India

Rana is a self-taught designer. In his previous lives he has handled turnkey projects for Siemens, written code for SAP, handled events for a friend and deejayed professionally. His experience in software spans automotive, aerospace and defense, manufacturing and supply chain management.

As a designer at SAP he currently spans design research, systems thinking, narrative craft and interaction design, apart from facilitation. He strives to be known simply as a designer without any suffix. His role models are Frank Lloyd Wright, Frank Gehry, Dieter Ram and Jonathan Ive. He's married, renting and has two cats.

@Design - A conversation


So what's a good way to spend 2 hours ? Here's a thought : First 90 minutes - take something old and familiar and re-design it. Next 30 minutes - be guided to reflect on the process, see well chosen videos, ask questions - especially the stupid ones. Here is the list of buzz words and a song that goes with it. We till try and demystify it. We will send you the playlist if we know who you are. - Back to School Again ( Grease, The Four Tops) Design process - Round Round ( SugaBabe ) Design challenge - Ain't No Mountain High Enough ( Marvin Gaye ) Empathy - That Loving Feeling ( Righteous Brothers ) Insight - Ray of Light ( Madonna ), Listen To Your Heart ( Roxette ) Point of View - Hello (it is you I'm looking for) ( Lionel Richie ) Brainstorming - We Are Family ( Sister Sledge ) Constraints - Less is More ( Motel Connection ) Prototyping - Heaven Is A Place On Earth ( Belinda Carlisle ) Feedback - Listen ( Tears for Fears ) Time permitting we'll share some of our projects which follow the process. You'll find a primer from attached. This is *not* the presentation.