Has academic experience of sixteen years as Sr. assistant professor in marketing. Co-authored case study published in Emerald and recent case study selected in ISB-IVEY GLOBAL CASE COMPETITION 2013
Using mobile technology to connect with hard to reach segments
Short Talk (15min)
Mobile technology is great boon to reach some part of hard to reach segment, such as daily workers in urban and rural areas, floating population.( men and women) across all sectors in India. There is great need to for information dissemination on vaccination, gender equality, girl child importance, family planning, banking and postal services, government schemes and policies etc in various languages ( vernacular) all India. Talk time in each vertical can be sponsored by organizations as part of CSR.