Venue : Indian Institute of Management (IIMB) at Bangalore, India on 24, 25 & 26th Oct'13

Help line:, ph:+91-8099946699
Mohammed Pitolwala

Mohammed Pitolwala

Sunny, Singapore

I am a passionate Interface & Product Designer in sunny Singapore. I have been practicing interface and user experience design for about three (03) years now. I am currently working with three teams; LifeOpp, Collegify and GNum as their product and interface designer, working closely with the development team and designers in a lean fashion; running design studios and user interviews on a regular basis.

I also share what I've learned at The Pragmatic lab as a tutor. Prior to this, I was championing user experience at Zopim, a live chat product company. I started my journey in design at Savant Degrees, a digital innovation studio, designing websites & products. Within the UX Design domain, I am really interested about Emotion and Persuasion Design. I use the Mental Notes deck by Stephen Anderson to bring a little psychology to web design. Lately, I've also been studying more about interactive transitions and their cognitive effects.

Mapping out User Journeys

Full-length Talk (30min)

The necessity of providing user satisfaction on every key touchpoint in your business is critical to your success. The issue, however, is identifying those crucial touchpoints.

Customer journey maps could be an incredibly helpful solution in this area.

For example, a well-designed website is not enough when the customer’s tech support call was unpleasant and unsatisfactory. Journey maps help you identify these micro interactions from a users perspective and ensure that their experience is great at all the touch points.

In this workshop, designed by the Stanford, you'll learn about how to map a users step by step experience, map the "on stage" and "back stage" touch points and systems, add in the users attitudes, emotions and needs; and finally identifying and prioritizing the problems and opportunities. You'll be working in small teams of 4-5 in a very collaborative manner with quick, time crunched tasks.

The bottom line: Good things happen when you focus on your users’ journey.

See how Airbnb used storyboards and user journey maps to design a seamless experience for their users