Venue : Indian Institute of Management (IIMB) at Bangalore, India on 24, 25 & 26th Oct'13

Help line:, ph:+91-8099946699
Mike Fritz

Mike Fritz


Mike Fritz has been helping businesses make their products both more usable and useful for over 20 years. An ardent proponent of the user-centered design process, he’s helped to maximize the user experience for Verizon, Monster, GlaxoSmithKline, Lilly, Forrester, Rue La La, and Peoplefluent, among others.

Mike’s specialty is collecting user data through a variety of methods⎯including moderated and unmoderated usability tests, contextual inquiries, surveys, web analytics, focus groups, interviews, and the constant monitoring of social data⎯and making informed design decisions based on meaningful interpretation of that data. Mike’s motto of “Test Early, Test Often” has resulted in exceptional user experiences, whether you’re installing FiOS or virtually “trying on” a new bathing suit.

Mike holds a Bachelor in Arts in Journalism from the University of South Carolina and a Masters in Science in Human Factors in Information Design from Bentley University. In his free time, he plays jazz piano in the Boston area and swims in his beloved Lake Cochituate.

Big UX Data

Short Talk (15min)

Over the past five years, excellent books have been published regarding collecting, analyzing and presenting usability metrics. (Arguably, the best ones in this category are the Morgan Kaufman books, including Measuring the User Experience by Tom Tullis and Bill Albert, Beyond the Usability Lab by Bill Albert, Tom Tullis and Donna Tedesco, and Quantifying the User Experience by Jeff Sauro and James R. Lewis). These books do an outstanding job of instructing the UX professional how to choose the right metric, applying it and effectively using the information it reveals.