Dr. Reddy's Labs, India
I am a User experience designer and researcher , with basic foundation in core design. I love to interpret raw Data into meaningful Information by using the Knowledge, and Wisdom I have acquired and deeply understanding problem from my design Soul I am having 7+ years of experience in designing effective User Experience in product and service environment, specializing in user research, user interface design, information architecture, and accessibility. My deliverables includes wireframes, user-interface guideline and specifications, interaction design flows, high and low fidelity mockups and prototypes, IA diagrams, Usability documens, pre sales demos.
My Specialties are: User centered design, user rearch, User profiling,IA,Heuristic Evaluation, Ethnography, Task analysis, Persona, Scenario, Card sorting, User Survey, Contextual Inquiry, Cognitive Psychology, Competitive Bench Marking,Focus Group, Low and High Fidelity Rapid Prototyping Functional Domain Expertise:CRM, Online banking, B2B, B2C, Account Payable Process, Reconciliation,Business Reporting. I am currently working with Dr. Reddy's Lab as user experience Manager. I have experience with working with companies like SAS, infosys, Wipro etc.
Enhancing the Business Process Effectiveness by Improving User Experience
Full-length Talk (30min)
User centered approach to Business and Requirements analysis focuses on user’s needs of intuitive experience as well as delivers business outcomes. Business scenarios should to be aligned as per user’s need, rather than just focusing on the desired functional requirements.