Venue : Indian Institute of Management (IIMB) at Bangalore, India on 24, 25 & 26th Oct'13

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Harshit C Desai

Harshit C Desai

Indigo Consulting, India

With over 9 years of experience, Harshit has met success as an entrepreneur, technologist and marketer. Prior to joining Indigo Consulting, he led the UX division at Clarice Technologies where he conducted usability practices for clients across various verticals including BFSI, Health Care, Advertising, e-Commerce and Entertainment. In 2005 he set up Pure Use, a Usability services company, where he successfully undertook UX Design, Research & testing assignments for clients like Axis Bank, Vodafone, Virgin Mobile, Cafe Coffee Day and Make My Trip.

With an engineering degree in Electronics & Telecom from Pune University, Harshit has completed Executive Education programs from ISB Hyderabad as well as Stanford Business School (Customer Focussed Innovation). He is a member of the Usability Professionals Association (UPA) and a visiting faculty at Welingkar Institute, MIT School of Design and others. He is also a recipient of the prestigious Rajiv Gandhi Entrepreneur of the Year award (2009). Harshit enjoys teaching, travelling and cooking in his spare

Thumbs up to gesture-controlled TVs?

Rapid Talk (10min)

A cross-cultural study on spontaneous gesture behaviour, spanning 18 countries. Wherever you go in the world, people are different. And so is the way they talk with their hands. As specialists for culture-specific user experience research, we wanted to find out which gestures people from various cultures would spontaneously use to control consumer electronics like interactive TVs. We conducted 360 face-to-face interviews with consumer electronics-savvy users in 18 different countries. The most frequent spontaneously used gestures and their difficulty were identified for each country and then aggregated to a global view of a gesture map for typical TV functions. The talk will highlight cross-cultural aspects of semantic gesture control for consumer electronics, using illustration and video material from all over the world. It will raise awareness for the cultural aspect of UI technology ad