Venue : Indian Institute of Management (IIMB) at Bangalore, India on 24, 25 & 26th Oct'13

Help line: uxindia13@usabilitymatters.org, ph:+91-8099946699
Bapu Kaladhar

Bapu Kaladhar

UsabilityMatters.Org(UMO), New York


Bapu Kaladhar is a Strategic Design Thinker and Information Architect. He is most interested in incubating new business models that deliver social impact, that are environmental friendly and that drive economic growth while strengthening the ‘Good Design for Better Living’ value proposition.

He has established a reputation for building innovative, easy and pleasurable to use products and applications for Microsoft, Sapient, Fidelity, Dr. Reddys, Cordys, BaaN and numerous startups. He is one of the very firsts to bring User Experience Design to India.

His relentless commitment to social impact has led him to contribute to several non- profit boards and founded UsabilityMatters.Org (UMO) – a not for profit organization to create design awareness and make a positive difference in how we educate our next generation through strategic, technological and sustainable innovations. He always believes that spreading awareness is the best form of education.

Programs like UXINDIA, Instill Design - Design Education for a Social Change, TechEase, iINNOVATE, Boycott Bad Designs and World Usability Day have been the most participated and appreciated initiatives. He is driven to unlock human potential by empowering students through design education and help unprivileged to decode happiness, and serve as the mentor.

He graduated from the prestigious Pratt Institute, New York in Design Management and from the Industrial Design Center, Indian Institute of Technology Bombay(IITB) in Design.

Bending the curve, the lean way

Half Day Workshop

Designed for startups and enterprises driving projects and teams with startup mind set, this workshop will take you through the most critical pivots to get to the ideas faster. The workshop content and exercises will focus on the three key pivots i.e., the customer that informs the target, the need which defines the experience and the value proposition which differentiates from the competition.

These pivots will help you in creating a much deeper runway for your business through quick learning and value generation than just money and profits. You will discover how lean and its adjacent design practices will need to work in unison for a startup to create salable and brilliant product experiences.