Venue : Indian Institute of Management (IIMB) at Bangalore, India on 24, 25 & 26th Oct'13

Help line: uxindia13@usabilitymatters.org, ph:+91-8099946699


PROGRAM

Day 1


Registrations

08:00 - 09:00


Conference Opening - Auditorium.

09:00 - 09:30

Bapu Kaladhar

Bapu Kaladhar

Founder UXINDIA, New York

Welcome Report


Invited Talk

09:30 - 10:00

Jason Pollard

Jason Pollard

Public Design Group, Sydney

We're getting closer

Discover how shopping is on the tipping point of an entertainment revolution from one of the regions top retail design agencies.

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Auditorium


Break

10:00 - 10:20


Morning Workshops

10:20 - 13:00

Jose Coronado

Jose Coronado

Innovation Leader, New York

Innovation Leadership

With the consumerization of information technology and the rapid evolution of applications available at the consumer’s fingertips, organizations face the challenge to transform and innovate and deliver the best experience...

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Room 1

Jason Pollard

Jason Pollard

Public Design Group, Sydney

A different approach to brand thinking

I will guide teams through the process of formulating a unique brand proposition by analising and responding to customer needs within different categories of retail. You may just walk away with something really valuable ....

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Room 2

Samir Chabukswar Prasadd Bartakke

UX strategy: Future roadmap to ...

Good detailed design would help you win quick wars and gain some accolades. But ...

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Room 3


Lunch

13:00 - 14:00


Afternoon Workshops

14:00 - 17:00

Ray DeLaPena

Ray DeLaPena

Catalyst Group, New York

Sketching Across the Design Process

Everyone is talking about sketching and how important it is. There are dozens of processes and techniques out there instructing us on how to sketch better. This workshop, however, is not process or technique-specific, but rather an accessible framework for understanding sketching to help ...

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Room 1

Sajid M Saiyed

Sajid M Saiyed

SAP, India

Playful Thinking

Idea generation and value proposition creation is one of the most critical phase in the design process. This is when the seeds of good concepts germinate. But very often we conduct this part of the process in a very unstructured manner. Through this workshop we will be introducing ...

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Room 2

Rajesh Kuppuswamy

Rajesh Kuppuswamy

Polaris Financial Technology Ltd, India

Design Thinking Strategy for Customer Experience

This is not just another workshop. It is an interactive play, where each person plays a role in helping everyone understand Design Thinking strategy; with three acts ...

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Room 3


Break

15:00 - 15:20


Invited Talks

17:00 - 18:00

Nasim Mahmud
17:00 - 17:30

Nasim Mahmud

University of Liberal Arts, Bangladesh

Design for Systems that are Social

Social Computing is a relatively new research domain within the computing paradigms. In recent years, we may observe that many social computing systems have exerted one of the most impactful impressions among publics, mostly through using popular online social networking sites. It has dramatically changed the way how people act and share thoughts and views. ...

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Auditorium

Satyam Kantamneni
17:30 - 18:00

Satyam Kantamneni

Citrix, California

Business & Design: Connecting the dots

Many organizations have “woken up” to the idea of design being a key business differentiator over the past decade. Gone are the days where just having the best-engineered solution would guarantee the success of the product. ...

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Auditorium


Closing Remarks

18:00 - 18:15

Day 2


Registrations

08:00 - 09:00


Breakout Sessions

09:00 - 11:00

Unconference


Rana Chakrabarti

@Design - A conversation

So what's a good way to spend 2 hours ? Here's a thought : First 90 minutes - take something old and familiar and re-design it. Next 30 minutes - be guided to reflect on the process, see well chosen videos, ask questions - especially the stupid ones. ...

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Room 3


Break

11:00 - 11:30


Full-Length Talks (30min)

11:30 - 12:00

Mitul Bhat

Mitul Bhat

Veveo, India

Here, Now and Later tonight!

In Kungfu Panda, Master Ooqway tells Po, “Yesterday is History, Tomorrow a Mystery, Today is a Gift, That’s why it's called the Present.” ...

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Room 1

Anvita Bajpai

Anvita Bajpai

Decidyn, India

What's in It for Me?

"What's in It for Me?" is the factor that a customer looks for before making a purchase decision. The usability factor can be rational or emotion ...

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Room 2

Prachi Sakhardande

User Experience Maturity Model

Quality of User Experience [UX] is often defined using subjective/relative measures. We haven’t come ...

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Room 3

Full-Length Talks (30min)

12:00 - 12:30

Prasanna Revan

Prasanna Revan

Yahoo, India

Visualizing User Experience

In this talk, I would like to introduce the psychological, social and artistic concepts behind visualizing a successful product or service. ...

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Room 1

Gopal T V

Gopal T V

CSI Division II[Software],India

The Qualitativeness of Quantified Data

Pythagoras taught that each number had its own peculiar character, virtues, and properties. Anywhere in this cosmos, the Circle, Triangle, Square, ...

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Room 2

Aashish Solanki

Aashish Solanki

NetBramha Studios,India

Dribbblization of UX: How to find your design mojo

The entire UX community landscape today is suffering from the 'Dribbblization' ...

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Room 3

Full-Length Talks (30min)

12:30 - 13:00

Mayank Tiwari

Mayank Tiwari

Dr. Reddy's Labs, India

Enhancing the Business Process Effectiveness by Improving User Experience

User centered approach to Business and Requirements analysis focuses on user’s needs of intuitive experience as well as delivers business outcomes. Business scenarios should to be aligned as per user’s need, rather ...

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Room 1

Mohammed Pitolwala

Mohammed Pitolwala

Sunny, Singapore

Mapping out User Journeys

The necessity of providing user satisfaction on every key touchpoint in your business is critical to your success. The issue, however, is identifying those crucial touchpoints. Customer journey maps could be an incredibly helpful solution in this area. ...

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Room 2

Gaurang Gupta

Gaurang Gupta

Shufflr TV,India

Designing a global product out of an Indian Startup

The Session will be covering my 2 years of experience in designing the popular Shufflr.tv app out of a startup based in India. I Will be talking about ...

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Room 3


Lunch

13:00 - 14:00


Short Talks (15min)

14:00 - 14:15

Hrishikesh Deshmukh

Lean Ux in Software Product Development

At TCS, products are developed using an adaptation of the Agile model. Development happens in Sprints but is preceeded by a short Sprint 0 for PoCs / Architectural Design. The User Experience ...

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Room 1

Komal Mangu

Komal Mangu

Cognizant, India

Design Thinking for Social Impact

Every space has a notion and this notion differs for each individual because of the memories attached to it. This memory could be influenced by various aspects like culture, region,race,religion ...

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Room 2

Kshitiz Anand
14:00 - 14:30 (Talk 30min)

Kshitiz Anand

L'école de design Nantes Atlantique , India

Designing for Flow

Flow, a mental state, first proposed by psychology professor Mihaly ...

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Room 3

Short Talks (15min)

14:15 - 14:30

Rucha Tulaskar

Rucha Tulaskar

Byzan Systems And MFM Pvt Ltd, India

Design Thingking

Not many years ago, technology and design were considered as distinct areas. But now, while technology makes lives simpler, design simplifies complex technology ...

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Room 1

Selvaganapathy Kaliamurthy

Selvaganapathy Kaliamurthy

Cisco Systems, India

Rise the UI Bars

Methods and ways to convert a multistage application into a single page application. The talk will cover the following points ...

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Room 2

Short Talks (15min)

14:30 - 14:45

Pankaj Saharan

Pankaj Saharan

FounderSolutions.com, Finland

Building an effective product strategy - Early stage Startup

All start-ups start with an idea in the head of the founder. Normally he validates the idea by analysing the product-market fit and business potential of the idea before thinking of developing and scaling the idea further ...

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Room 1

Manojna Yeluri

How simple legal tidbits can empower you-the artist

Laws can help protect and empower artists - unfortunately not to many people understand this owing to complicated language and other inaccessibility issues surrounding specialized legal knowledge ...

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Room 2

Ramesh A

Ramesh A

VJIM, India

Using mobile technology to connect with hard to reach segments

Mobile technology is great boon to reach some part of hard to reach segment, such as daily workers in urban and rural areas ...

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Room 3


Break

14:45 - 15:30


Afternoon Workshops

15:30 - 18:00

Ted Kilian

Ted Kilian

SapientNitro, Singapore

If you don’t know where you are going, it doesn’t matter which way you go.

Even iterative, lean processes have a starting point and the initial direction set has significant impact on the outcome. In this workshop we will zoom in on that moment at the beginning of a project when an objective is defined and accepted into a design team. ...

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Room 1

Bapu Kaladhar Shyama Sundar Duriseti

Bapu Kaladhar & Shyama Sundar Duriseti

UMO, New York & Citrix Systems, California

Bending the curve, the lean way

Designed for startups and enterprises driving projects and teams with startup mind set, this workshop will take you through the most critical pivots to get to the ideas faster. The workshop content and exercises will focus on ...

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Room 2

Jess McMullin

Jess McMullin

Centre for Citizen Experience, Canada

Service Design Workshop: Mapping the Whole Experience

UX Designers are becoming more involved in service design—the application of design across different channels, like mobile, the web, and expanding to paper forms, call centres, and face-to-face service at ...

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Room 3


Closing Remarks

18:00 - 18:30

Day 3


Registration

08:00 - 08:30


Opening Remarks

08:30 - 09:00


Invited Talks

09:00 - 11:00

Jose Coronado
09:00 - 09:30

Jose Coronado

Innovation Leader, New York

User Experience as a Strategic Pillar for Innovation Success

In today’s world, consumers demand that the products they interact with deliver value through an optimal and transparent user experience. Many organizations, from established multinationals to technology startups are realizing the strategic value of User Experience in the success of their product design and innovation programs ...

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Auditorium

Ganapathy Subramanian

Making Innovations easy : Design Thinking

Every once in a while, great products come along that change our lives. Products that move us, change our behavior, even our way of thinking. Products that are beautiful, appealing, intuitive, that connect with us emotionally.

Read more »

Auditorium

Anbu Rathinavel
10:00 - 10:30

Anbu Rathinavel

Polaris Financial Technology Ltd, India

On teaching and learning UX Design

In the fast evolving field of UX Design, it becomes crucial for UX Professionals to keep up with the pace of changes. But formal UX education does not address the unique learning needs of the practitioners in this field, where every project is unique and customer centric. Drawing from principles in Neuroscience, this talk gives an introduction to key concepts in learning UX Design and in teaching them to your teams. ...

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Auditorium

Ted Kilian
10:30 - 11:00

Ted Kilian

SapientNitro, Singapore

Faster horses: Working with people to create a space for design.

Design education and practice mainly focusses on the craft of design, innovation and creative thinking. However, in the real world it is often our relationship with our “sponsors” (clients, bosses, internal departments, etc) that makes or breaks projects.

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Auditorium


Break

11:00 - 11:30


Invited Talks

11:30 - 13:00

Ray DeLaPena
11:30 - 12:00

Ray DeLaPena

Catalyst Group, New York

Staying Lean and Agile with a Dispersed Team

Working within a lean/agile framework is becoming the preferred method to create products people need, use, and love. The idea is that small cross-functional teams, validating assumptions, building, and testing in a rapid iterative manner reduces waste, increases clarity, and focuses efforts throughout the entire process on creating a valuable product people will actually use.

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Auditorium

Lalitha Ramani
12:00 - 12:30

Lalitha Ramani

Intuit Technologies, India

Design Awesome

Lalitha will share Intuit's knowledge and best practices of product building namely its best practices in Lean Startup & Design Thinking. Participants will be introduced to insights in building products that always delight customers.

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Auditorium

Chennapanaidu Darapaneni

Entrepreneur Journey: Transformation from Feature Focussed to UX Focussed.

Naidu Darapaneni, Founder & CEO of MeraEvents.com would share his Entrepreneurial Journey on how the company is transforming from Feature Focussed to UX Focussed. What are the major challenges he faced initially and what are the benefits MeraEvents.com got after focussing more on UI and UX of the product.

Read more »

Auditorium


Lunch

13:00 - 14:00


Invited Talks

14:00 - 15:00

Jess McMullin
14:30 - 15:00

Jess McMullin

Centre for Citizen Experience, Canada

Citizen Experience Design

The public sector needs better design, from making forms, processes, and official websites easier to use to helping decision-makers understand and collaborate better when creating policy. ...

Read more »

Auditorium


Break

15:00 - 15:30


iInnovate Presentations

15:30 - 16:30


Product Demos By Sponsors

16:30 - 17:30


Closing Remarks

17:30 - 18:00